It is currently Tue Jan 16, 2018 7:15 pm

All times are UTC

Terms of Use, Privacy Policy and Forum Rules

Post new topic Reply to topic  [ 172 posts ]  Go to page Previous  1 ... 14, 15, 16, 17, 18
  Print view Previous topic | Next topic 
Author Message
 Post subject: Re: Publicity - Netherlands
PostPosted: Tue Nov 17, 2015 9:56 am 
Small Boy

Joined: Thu Oct 29, 2015 7:19 am
Posts: 34
Location: Cape Town
DenP wrote:
I don't agree with the fact/opinion that the publicity campaign has been amazing. If it would have been the show would still be playing in the Circustheater.

Yes, by looking at the news items and tv series one might get the feeling that you almost know the Billys but in my view that has been a huge mistake as well. Too many publicity has been given to the Billys (don't get me wrong, all the attention was well deserved, I contributed to that myself as well) but the story of the miner's strike and Maggie Thatcher's era has not been given much attention. This caused that a lot of people, especially the ones who did not see the musical before nor the movie, went to see the show with wrong expectations. They were confronted with a story about miners on strike, harsh language, while instead they expected to see just a dancing boy and a feelgood story. They were given the impression that it was more of a family show because the publicity was all about the Billys.

The quality of the show and cast was perfect, the standard was high, throughout the entire year, the Billys, Michaels, Debbies, small/tall boys and ballet girls did a great job. That was not the problem. The problem was that not enough people bought a ticket and took the time to see the show. In that sense the publicity campaign was not able to convince people to come and see the show. And that's what the main objective of a campaign should be.

That's an interesting point of view. Are you suggesting that if the publicity (education?) around the miners' strike would have been better the show would have been more successful commercially? I am (on purpose) not agreeing or disagreeing with you at this stage, just wondering.
It is certainly true that the understanding of the Dutch public of the 1984 strike is (certainly by now) very limited. Has there been more effort in other non-UK productions (US, Scandinavia, Australia, Korea) to show the significance of the strike? And do you believe this understanding is important in the experience of the visitors to the VPT performances (many of whom are not British either)?

 Post subject: Re: Publicity - Netherlands
PostPosted: Tue Nov 17, 2015 12:11 pm 
Small Boy
User avatar

Joined: Tue May 19, 2009 8:26 pm
Posts: 73
My point is that Billy Elliot is not just 'about a boy who wants to dance'. By focusing on the Billys and the the whole process from auditions, training and performing, most people, especially the ones who are not familiar with the movie and/or the musical (and that's the majority of the potential audience in The Netherlands), had a wrong perception of the musical. Causing many people to think that it was a family musical about a boy doing ballet. Instead they were confronted with a story that is much more complex, with harsh language etc etc.

This all was mentioned in the programme book, but not so much in the publicity campaign. That made, in my view, that quite a lot of people were disappointed about what they saw which led to less mouth-to-mouth publicity as should have been.

So it is not just about informing people about the strike, as well as informing people in a more balanced way about what the musical is about. I don't know if the production would have been more successful that way, but I do think that the publicity campaign as was done was not so amazing as other people think it was.

Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 172 posts ]  Go to page Previous  1 ... 14, 15, 16, 17, 18

All times are UTC

Who is online

Users browsing this forum: No registered users and 1 guest

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum

Search for:
Jump to:  

Powered by phpBB © 2000, 2002, 2005, 2007 phpBB Group
bmiles v1.1 desgined by CodeMiles Team -TemplatesDragon-.